New England Natural Bakers Organic Granola

Friday, April 18, 2014
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One Year An ESOP- A Look Back

 Website Group Shot

No one knew what to expect really when, after 35 years as the sole owner and founder of New England Natural Bakers, John Broucek sold the company to the employees. To John’s credit or plain circumstance (probably a combination of both) the “little” company in Western Massachusetts had avoided being sold off to a corporate food behemoth and never agreed to a venture capital infusion. This “non-action,” allowed New England Natural Bakers to move from single owner to a 100% Employee Owned enterprise. The question still remained, how would it happen?


2013 PLMA was a success!

Pam Clark, VP of Sales & Marketing and John Broucek, Founder GM of New England Natural Bakers were featured on the cover of the The Griffin Report, a leading industry Trade Publication, while attending the PLMA (Private Label Manufacturers Association) Show in Chicago last month.  "Although we have been been providing co-packing solutions for our customers for years, this was only the second time we attend the show, and after so much succes at the 2012, we didn't want to miss the opportunity this year," said Clark, who leads the Sales and Marketing team on both the Private Label and Brand side.


The Week of December 16, 2013
PLMA Private Label Trade Show, Nov. 17-19, 2013, Chicago, Ill.



The Week of December 16, 2013
PLMA Private Label Trade Show, Nov. 17-19, 2013, Chicago, Ill.


NEW! Organic Select

The Organic Select Feature Premiere Video


New England Natural Bakers Launches ‘Organic Select’

The new line identifies trends and consumer needs in the marketplace.

Greenfield, MA – June 27th 2013 – New England Natural Bakers is excited to announce the launch of their new “Organic Select” line; three new granola products that are all Organic, non-GMO project verified and unique flavor profiles.

Organic Select Non-GMO Clusters

We realize that our success is contingent on producing unique and quality products. So, we developed the ‘Selects’ in response to consumers looking for lower sugar content and also gluten free products, said VP of Sales and Marketing Pam Clark. We are excited that we were able to get these to market quickly and the early response has been positive.

The new item launch by New England Natural Bakers, which became 100% employee-owned in January 2013, marks an aggressive strategy to increase brand presence and coincides with the brand’s recent non-GMO verification announced this week. The Organic Selects line features three new SKU’s: Organic Unsweetened Cinnamon Raisin Muesli, Organic Gluten Free Unsweetened Berry Coconut Granola and Organic Cranberry Almond Granola Clusters.


About the Non-GMO Project

The Non-GMO Project is committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. The Non-GMO Project offers North America’s only third-party verification and labeling for non-GMO food and products. Find out more at


About New England Natural Bakers

Since 1977, New England Natural Bakers have been producing exciting and nutritious all natural and organic products while contributing to environmental and social improvement initiatives. Located in the foothills of The Berkshire Mountains of western New England, New England Natural Bakers is 100% employee owned company that employs over 40 people full time. In addition to an extensive assortment of bulk products they offer a popular line of pouch granola that includes both organic and conventional formulations that are created with the health of the consumer in mind. In addition to brand products, New England Natural Bakers has a strong private label presence and is a co-packer of choice among discerning manufactures and retailers. New England Natural Bakers can be found online at New England Natural Bakers or contact Larry Cornick

New England Natural Bakers Now 100% Employee Owned

We Are Now 100% Employee Owned

On January 1st, 2013 NENB entered into an “ESOP” or Employee Stock Ownership Program and became 100% employee owned.

Meet the owners!!

The company was founded in 1977 by John Broucek and has been a mainstay in the Natural Foods industry. “The ESOP option emerged as the best solution for our 45 plus employees; guaranteeing the viability of our values based culture and preserving jobs while remaining at our current location,” says Broucek. He will remain with the company in the role of General Manager. 


New Clusters Bite Sized Granola!

Introducing Bite Sized Granola Clusters, a new line of All Natural, "Grab & Go" healthy snacks developed to meet the demands of today's busy consumer lifestyles!

Between going to work, sports, school, kids and outdoor activities, it may feel like there's no time for healthy eating, never mind healthy snacking. And, when you do stop to eat, it's probably tempting to take the quick and easy route by grabbing a burger and fries, or even worse, eating potato chips or candy. But now it's possible to treat yourself, and your family, to a healthy snack.


Today's supermarket shelves are overflowing with snacks loaded with less-than-optimal fats and sugars that are no healthier than eating a candy bar. New England Natural Bakers' new line of All Natural Grab & Go Clusters offers a great option for health conscious consumers because they are affordable and convenient, and can be easily thrown into backpacks, lunch boxes or travel bags.

"Offering healthy snack options that do not contain additives or preservatives are essential to providing good nutrition to consumers as well as supporting healthier eating habits," said John Broucek, founder and president of New England Natural Bakers. "We care very deeply about helping consumers live a healthier lifestyle and providing them with nutritionally formulated products."

The new line offers three different choices packed in 2 oz. bags that provide consumers with just the right amount of snack - not too much and not too little!


Why NENB Products?

Listen to John Broucek,  Owner/Founder of New England Natural Bakers discuss why he believes in our product. John has been up making delicious granola and trail mixes for over 30 years. It takes more than just a great tasting product that compels a loyal customer.  New England Natural Bakers mindfully develops formulations that that today's consumer demands such as Certified Organic, non-Gmo, Gluten Free, Vegan, Whole Grains and Kosher.  Additionally, New England Natural Bakers has been committed to a variety of social improvement initiatives and causes since it's inception.

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